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January 31, 2006

Risquè beer label spurs sales

Legacy Brewing Company of Reading PA has a new "Hedonism Ale" that is drawing compliments for its flavor and criticism for its packaging. The brewery itself essentially admits it's creating an intentional stir with the packaging that has a cartoonish drawing of several topless men and women groping and kissing each other.

(That last sentence ought to drive up the Google ranking of this blog!)

I originally found this story via another blog (Nog's Blog), the motto of which is The Idle Ramblings of Someone Who Really Should Be Doing Some Proper Work. That pretty much describes blogging now, doesn't it? ;-)

Posted by jimj at January 31, 2006 02:14 PM | TrackBack